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In reality, digital transformation is no longer a choice but a mandatory requirement for retail businesses in Vietnam. However, the journey is far from smooth, as the biggest challenges often lie in cost and strategic planning.
A recent study by a group of experts from the University of Economics (Vietnam National University, Hanoi) revealed a striking paradox: most retailers tend to prioritize technology investments in revenue-generating activities such as marketing and sales, while internal operations and in-store experience optimization remain underappreciated.
According to the survey, financial limitations remain the biggest obstacle in the digital transformation journey. Many businesses admit they do not have a dedicated budget for digitization, while others have plans but limited resources particularly among SMEs. As a result, implementation often stalls or remains at the pilot stage.
However, the challenge is not only financial. The absence of a clear roadmap and lack of experienced digital personnel make many businesses hesitant to invest due to perceived risks. Consequently, they miss the opportunity to gain a competitive edge in an increasingly dynamic market.
Experts recommend that businesses adopt a pragmatic and step-by-step approach to digital transformation. Instead of launching large-scale projects, they should start small but focus on initiatives with measurable impact particularly those aimed at optimizing internal operations and enhancing customer experience.
In fact, emerging technologies like Artificial Intelligence (AI) and the Internet of Things (IoT) are reshaping how the retail sector operates. Among them, AI Kiosk is becoming a vital technological touchpoint, directly connecting customers and businesses. This device not only automates sales and consultation processes but also collects real-time behavioral data, providing a robust foundation for marketing strategies and operational management.
AI Kiosk is more than just a technology device, it serves as a powerful assistant right at the point of sale, addressing multiple business challenges at once.
Specifically, the AI Kiosk by CyberTech offers three core benefits:
Enhancing customer experience: Enables customers to look up product information, receive personalized suggestions, and make quick payments with minimal waiting time.
Optimizing operations: Automates repetitive tasks, allowing staff to focus on more value-added consulting roles.
Data-driven decisions: Collects and analyzes user behavior in real time, helping businesses identify popular products, high-traffic zones, and adapt marketing strategies accordingly.
Clearly, investing in a solution like AI Kiosk is a strategic move, helping retail businesses tackle both cost and efficiency challenges simultaneously. This represents a “steady but certain” approach, laying a strong foundation for sustainable growth in the digital era.
Contact CyberTech’s experts for strategic consultation and a personalized demo tailored to your business model.
